Book Review: The Lean Startup

Book Author: Eric

What is the goal of a startup? To learn in a scientific way what they should deliver to their customers.

What is the value hypothesis? Your idea for how your product will solve problems for the customer. You can test this by whether they buy and keep using.

What is the growth hypothesis? Your idea for how adoption of your product will develop – is it word of mouth? Paying for traffic or ads?

What is innovation accounting?

What are learning milestones?

What is genchi gembutsu?

Takeaways for learning:

• validated learning is what matters
• build-measure-learn cycle
• two key thesis’ to iterate on: value and growth
• define and refine a customer archetype