The marginal cost of content creation is going to zero. This is giving rise to mass market production of content across youtube (video), writing (twitter, facebook, medium) etc.
Now it’s time for video games and movies. Netflix is in a great position to make content production free.
What then will be valuable in a sea of content?
- curation of the best content
- creation of the best content
What will separate best content from other content? The design, the framing, the distribution of the content. We can take a look at Youtube to understand how games and media content will go.
Quality content will find a home but quality will no longer depend on the technical skills of content creation. It will come down to design — who makes the most compelling stories and the funnest ways to play.